The use of imagery on Jameson whiskey labels also plays an important role when trying to capture buyers’ attention while they are shopping through long rows of similarly shaped bottles adorned with similar text styles clever illustrations were used to get noticed first like “The Bishop” emblem or “The Lion rampant”. This signature style guarantees drinkers a connection with Ireland’s great whiskey legacy regardless where one drinks or buys it in the world – be you enjoying one downtown at your local pub or stocking up your home bar in Kansas city! With so much competition from other whiskey brands vying for attention, Jameson had to develop distinctive packaging that stood out from the rest – something which ultimately led them to adopt a traditional Celtic style font design that still remains today across all their yearly special release whiskeys such as Small Batch Reserve and Father’s edition annual releases.
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They embraced colorful foil-stamped labels like those found on fine wines, embellished typography for brand recognition, plus lots of other visual cues like trays within cartons which gave an air of prestige associated with buying ‘the real deal’ that many other brands simply couldn’t match. In the early-to-mid 20th century, Jameson’s labels changed dramatically as new technologies allowed them to create larger and more aesthetically pleasing packaging options. As time progressed, designs became larger and more ornate with decorative scrollwork, intricate images, and colorful labels becoming commonplace. It wasn’t until much later that more detailed labeling began to appear.
The earliest Jameson whiskey bottles had little more than a simple imprint on them, usually indicating either barrels or sample bottle size as it was distributed for tasting by distillers to merchants in small casks. In this article, we explore their history and how they differ between their various products. The label designs are some of the oldest and most iconic in the industry. Jameson Irish whiskey has been around since the turn of the 18th century and has been bottled in countless different ways ever since.
Introduction to the History and Design of Jameson Whiskey Labels
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